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We're w/studio and we love designing visual identities.

 
 

Here are Our Favourite Projects

Brandon University

Ted Whetter

 

Let's be clear

Your visual identity is the sum of all the visuals that represent your organization.


Although your visual identity is part of your brand, they aren't the same thing – read more about brand here

 
 
 

The Basic Elements of a Visual Identity


 

Desired Perceptions

Industry Research

Competitive Audit

Market Analysis

Primary Logo

Secondary Logo 

Colour System

Colour Palette

Typography & Text Styles 

Illustrations

Graphic Elements

Photography

 
 

Permission + Perceptions


 

When people see you care about your organization, it gives them permission to do the same. A well-designed visual identity also helps connect you with the right audience by supporting your desired perceptions in their minds. 

 
 
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Take   our   Hand

we'll lead you through the process

 
 

The million thousand dollar question

How much does it cost?


 
 

No two projects are the same – but here are some packages and ballpark cost ranges.

 

01 – creative Direction 


This package focuses on the creative direction of your visual identity – we won't design your identity for you, but we'll tell you which way to head. 

 

deliverables

  • Desired Perceptions
  • Creative Direction Outline 
  • Report of Relevant Identities
  • Competitive Audit
600 – 900$
 

02 – the Essentials


If your company needs a basic identity (and needs it yesterday) this package helps give you all the essentials you need to take your company to market. 

 

Deliverables

  • Desired Perceptions
  • Creative Direction Outline 
  • Report of Relevant Identities
  • Competitive Audit
  • Primary Logo
  • Colour Palette
  • Typography and Text Styles
1200 – 3500$
 

03– comprehensive package


For established or well-funded organizations who need a holistic approach to their identity, this packages encompasses all the elements you'll need.


 

Deliverables

  • Desired Perceptions
  • Industry Research
  • Competitive Audit
  • Market Analysis
  • Primary Logo
  • Secondary Logo 
  • Colour System
  • Colour Palette
  • Typogarphy
  • Text Styles 
  • Illustrations
  • Graphic Elements
  • Photography
  • Applications
  • Identity Guidelines
4500 – 15,000$

You should know

We also design websites.


Using Squarespace, we design websites and online stores for startups.

 
 
 
 

next steps

Connect w/ us


Call our visual identity project lead Ty at (514) 627.0640 or email us to get started.