Today's meeting is to align ourselves in regards to the creative direction of the Bobcats' logo.
01. Our Goals & Desired Perceptions
02. Trends in Sports Logos
03. Canada West Logos & Bobcat Logos
04. Logos Matching Our Creative Direction
Where do we want to end up?
goals and desired perceptions
We have an exciting opportunity to evolve the Bobcats logo. Our shared success is a new logo that elicits pride, reduces cost, and places the Bobcats in a modern context.
As leaders in sport (on the local, regional, and national level) we need to look the part. This logo will show others we care about ourselves, giving them permission to do the same.
In order to achieve the goals and outcomes above we need the following actions to happen:
- Our engaged supporters remain engaged with the Bobcats.
- Our potential supporters (Brandon and area general public) need to engage with the Bobcats.
- The top talent is attracted to the Bobcats – players, coaches, staff, etc.
To produce the key actions above, we need to be perceived as:
Emotional appeal – people will cheer for their favourite team whether they are winning or losing, as long as the game is close. As long as it's competitive.
People need to feel the Bobcats are at par with their competitors in order to support them. Otherwise they lose interest or even feel foolish to have given their time and effort.
Our logo needs to convey the Bobcats as a high-performance athletic organization ready to fight to win.
Emotional appeal – people subscribe to a brand and support it because they feel it says something about themselves. Wearing a 'Rolling Stones' t-shirt doesn't help you listen to their music, it tells other people you're cool.
People need to feel the Bobcats are cool in order to support them. Otherwise they may still love the team(s) but not show their support as they are embarrased.
Our logo needs to convey the Bobcats as a relevant, modern, and popular athletic organization.
We need people to understand the open and inviting nature of Bobcat Nation.
Otherwise, people may not support or engage with the Bobcats as they are seen as insular or unwelcoming.
What direction(s) are other athletic logos taking?
trends in sports logos
It’s important to identify trends, both past and future, to determine which to avoid and which to follow. Some trends can become long-lasting and effective for the brand.
The following trends should be considered as we design our logo. It should be noted many sports teams update their logos not because of a design trend but rather an internal pressure to sell merchandise.
In the beginning
- Many early athletic logos where made when artwork was challenging to produce
- Designers spent more time designing their logos before producing the final artwork
- Because of technological limits, they were forced to explore simple yet unique shapes
- Few of the logos were literal representations and most of the artwork was imperfect
As we collectively understand what works better or worse in a logo, our logos seem to steer in the direction of many early sports logos.
- Fewer visual elements
- Less visual noise
- Fewer literal expressions
This is a good time to review this project on 'responsive logos'.
The appeal of a simplified logo is made clear in Alen Pavlovic's series of ficitonal NBA logo stamps
Local Sports Teams
This is list isn't complete by any means. We'll need to review all local sports teams using a cat symbol/metaphor in their logo.
Let's look at logos in the direction we'd like to go in
logos matching our creative direction
Let's review some logos we feel are in the right (and wrong direction) for the Bobcats.