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Logo   &    Slogan

kickoff meeting w/ the BU BOBCATs

 

Hey team, here's a loose agenda for our kickoff meeting:

  1. Discuss the project to date – What's happened so far? 
  2. Review team members and stake holders – Who's going to be involved?
  3. Review our approach – Which sections of our approach are more/less relevant to this project?
  4. Next steps – Scope, budget, contract, etc...

 
 

Our Approach + Timeline

All Method. No Madness.


 

Overview

We've been making logos for the past ten years and refining our approach all along the way. It's designed to make effective logos and happy clients without making budgets explode. Just to be clear, the following isn't a step-by-step instructions list à la microwave dinner, rather, it's our a general overview designed to keep everyone aligned. 


 

Milestones

A. Understanding + Perceptions
B. Research + Examples
C. Concepts + Revisions
D. Delivery + Support


 

A. Understanding + Perceptions

Our first step is to understand as much as we can about the goals of the project, the people involved, and the constraints – time and budget for example.  

At this point we also explore the desired perceptions of the Bobcats' logo and slogan and how those perceptions shape people's actions and support BU's goals. Should the Bobcats' logo and slogan be perceived as 'modern' or 'classic'? (for example).  
For more on desired perceptions read this blog post we wrote.


 

Week

1-2

Estimated Date

Feb 15 – Mar 1

 

B. Research + Examples

Before picking up a sketch pad, we'll research the logos of BU's colleagues and competitors, other relevant sports organizations using the 'bobcat' as their symbol, as well as trends in the world of sport team identities. This will be an ideal time to review BU's competitors' slogans.

Our final step before designing our own logos and slogan, is to share examples of existing logos and slogans in the direction we'd like the design go as well as logos and slogans that don't fit our goals. This approach allows us to discuss and analyze elements of the logo/slogan without spending time developing and designing our own. 


 

WEEK

3-4

ESTIMATED DATE

Mar 1 – Mar 15

 

E. concepts + Revisions

The fun part! We'll take all we've learned about the project's goals, the Bobcats' desired perceptions, research, and examples of logos and slogans and create a few different concepts. We'll review the concepts together and make revisions as we see fit. In our experience it usually takes one or two rounds of feedback to get it right. 


 

WEEK

5-6

ESTIMATED DATE

Mar 15 – Apr 1

 

G. delivery + Support

Once we've landed on a logo, we'll create all versions of the logo and slogan (black and white, one-colour, two-colour, reverse, etc.) and generate the logo and slogan in all industry standard file formats (.eps, .ai, .jpg, .png, etc.). All files will be delivered in an easy to use .zip package.

Our experience tells us there will likely be a need for some support after the logo and slogan have been delivered. For example, there may be a press release about the new logo and it might benefit from some visuals to help explain the new logo. These types of tasks would be handled at an hourly rate of 75$.


 

WEEK

7-8

ESTIMATED DATE

Apr 1 – Apr 15

We should note April 1st is not an ideal date to launch a new logo...or anything for that matter.